Rich Collins’ Blog

Who blogs anymore, right? This guy. While the medium has changed significantly over time, it’s still a valuable tool for content marketing and a great way to share a message. My written work has appeared in magazines (NH to Do Magazine, Merrimack Valley Magazines), local newspapers (The Conway Daily Sun, The Portsmouth Herald, Seacoastonline.com) and on various business blogs and print materials, websites and social media campaigns. In addition, I have been involved with the podcasting world, as both a co-host on the NH Brand Project as well as the top ranking outdoor podcast, the Fish Nerds (yes I’m working on their new website too.)

How to Future-Proof Your Brand

Uncertain times may have you wondering if you've done enough to protect your business's survival. No one goes into business to fail, and future-proofing your business will be essential to your continued success. There are many ways you can protect your business's...

Corporate Bling!

Just got my first new logo-ized shirts thanks to a California Company called Create-A-Shirt. https://www.createashirt.com/

Simple Ways Your Business Can Improve a Customer’s Online Experience

One of the leading causes of stagnant or declining sales within a company is a poor customer experience online. Even the best products can fail to sell as well as they could if they don't have an optimal online platform. Many business owners say that they simply don't...

The Inside Scoop on Buying Facebook Reviews

Customers want reassurances before they invest money in a product or service. Choosing a business based solely on an advertising slogan or a slick advertisement can come back to haunt consumers. Reading reviews does provide a decent insight into what to expect. Or...

How Data Parsing Benefits Small Businesses

Data parsing is a set of rules that helps businesses make better use of their data. When used effectively, this practice helps a business understand and validate their data provided that the business can make the data fit into their structures. Here are some ways that...

5 Tips for Reducing Customer Friction and Increasing Sales

Your company won't survive if it can't generate enough revenue. Therefore, you need to take whatever steps are necessary to remove any potential barriers that customers could face when they’re trying to make a purchase. By improving the customer shopping experience,...

7 Strategies for Managing Marketing Risk

No business has an unlimited marketing budget. When you are deciding where to put your money, it is a good idea to use information technology and the available digital tools to analyze what marketing to do and when to do it. Keep in mind that no piece of software or...

5 Reasons Marketing Automation Will Dominate The Next Decade

Savvy business owners already understand the importance of marketing automation in today's increasingly wired (and wireless) world. Not only can marketing automation help you reach your audience in more effective and tangible ways, but it can also help you to save...

How Technology Can Assist Your Customer-Feedback Strategy | Thirst Productions, Portsmouth, NH

It is simply not enough to run advertisements in this day and age. To keep your brand relevant and increase your customer base, you need to stay in tune with what your customer needs. The best way to do that? By gathering and listening to customer feedback. Monitoring...

4 Reasons Your Business Needs Elasticsearch

As information for business analytics becomes increasingly complex, new tools for interpreting business intelligence sourced from a wide range of datasets become increasingly important. Elasticsearch is an open-source, non-relational database...

On Flexible Work Arrangements and Working From Home

Flexible Work Arrangements Flexible work arrangements seem to be all the rage, and many employers have seen great success offering remote work and/or staggered scheduling for their employees. I am fortunate enough to have the experience, and the flexibility to be able...

Freelance Writing and Blog Development Portsmouth, NH

All things considered, I’m also a pretty talented writer. Fast, fluent, and I carry a professional, yet amusing voice to my work that most robot, machine-like copywriters simply cannot. I have published numerous blogs, magazine articles, and...

Great Bay Stewards – Nonprofit Organization – WordPress Redesign

Website refresh project for nonprofit organization - www.greatbaystewards.org

Black Friday Turns Altruistic – Patagonia’s plans to donate 100 percent of sales on this day of retail inhumanity.

Upon learning of the passing of North Face founder Douglas Tompkins, I felt inspired to speak out about corporate philanthropy and some of the great work being done by companies with a conscience. However, it’s a genuinely tricky endeavor because the altruistic...

My Life in the Gig Economy, Linkedin, and Running a Responsible Business

It's 2016, My life in the Gig Economy is going well. I just hope my blog is still up to date? With so much going on professionally, it's hard to stay on top of your own marketing game sometimes! But I'm still me, and working solo has been great to me so far. And just...