RICH COLLINS’ BLOG
7 Strategies for Managing Marketing Risk
No business has an unlimited marketing budget. When you are deciding where to put your money, it is a good idea to use information technology and the available digital tools to analyze what marketing to do and when to do it. Keep in mind that no piece of software or...
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5 Reasons Marketing Automation Will Dominate The Next Decade
Savvy business owners already understand the importance of marketing automation in today's increasingly wired (and wireless) world. Not only can marketing automation help you reach your audience in more effective and tangible ways, but it can also help you to save...
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How Technology Can Assist Your Customer-Feedback Strategy | Thirst Productions, Portsmouth, NH
It is simply not enough to run advertisements in this day and age. To keep your brand relevant and increase your customer base, you need to stay in tune with what your customer needs. The best way to do that? By gathering and listening to customer feedback. Monitoring...
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4 Reasons Your Business Needs Elasticsearch
As information for business analytics becomes increasingly complex, new tools for interpreting business intelligence sourced from a wide range of datasets become increasingly important. Elasticsearch is an open-source, non-relational database...
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4 Online Platforms You Should Be Utilizing
As is true with everyone, we are always looking for smarter and more effective ways to grow their market and network. With the advent of countless business-centered platforms, it can be difficult to determine which ones are actually helpful. Here are 4...
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On Flexible Work Arrangements and Working From Home
Flexible Work Arrangements Flexible work arrangements seem to be all the rage, and many employers have seen great success offering remote work and/or staggered scheduling for their employees. I am fortunate enough to have the experience, and the flexibility to be able...
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Freelance Writing and Blog Development Portsmouth, NH
All things considered, I’m also a pretty talented writer. Fast, fluent, and I carry a professional, yet amusing voice to my work that most robot, machine-like copywriters simply cannot. I have published numerous blogs, magazine articles, and...
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Great Bay Stewards – Nonprofit Organization – WordPress Redesign
Website refresh project for nonprofit organization - www.greatbaystewards.org
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Black Friday Turns Altruistic – Patagonia’s plans to donate 100 percent of sales on this day of retail inhumanity.
Upon learning of the passing of North Face founder Douglas Tompkins, I felt inspired to speak out about corporate philanthropy and some of the great work being done by companies with a conscience. However, it’s a genuinely tricky endeavor because the altruistic...
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My Life in the Gig Economy, Linkedin, and Running a Responsible Business
It's 2016, My life in the Gig Economy is going well. I just hope my blog is still up to date? With so much going on professionally, it's hard to stay on top of your own marketing game sometimes! But I'm still me, and working solo has been great to me so far. And just...
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Aesthetics Matter – Insight from the New Hampshire Brand Project Blog Featuring the Founder of Andree Van Oss Creative
This week on the NH Brand Project live radio show, hosts Michael Cameron, and Co-Hosts Rich Collins speak with the Creative Director and Marketing Strategist of Andree Van Oss Creative. Andree has a number of fingers in the New Hampshire entrepreneurial...
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Are Poor, Impoverished Millennials, you know, Still Millennials?
On Millennials. I am happy to put myself out on the line here, and if only to make a point, I will play my ignorance card in spades – let me know in the comments if the following is entirely off base. I am genuinely curious – is anyone paying attention to the...
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Don’t “Fluff” Out – Rich Content is the Only Content Worth Sharing
Beware of Promises of Cheap and Easy Content! I am always on the lookout for assistance in producing content, I simply only have so many hours in a day to do what I love. I've explored outsourcing, interns, guest writers, content clearing houses, and even fiverr.com...
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NH Brand Project Radio Show, Thirst Productions, Transcript.
Interview – Rich Collins, Kristi Baxter and Michael Cameron transcribed loosely from the New Hampshire Brand Project Radio Show. Michael Cameron- Rich Collins is the founder of Thirst Productions. Welcome to the New Hampshire Brand Project Radio Show! Rich...
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Rich is a guest on the New Hampshire Brand Project Radio Show!
Thirst Productions' founder Rich Collins was a recent guest on The New Hampshire Brand Project on Portsmouth Community Radio, WSCA, where he spoke about Thirst Productions, his digital marketing/content development consulting business based right here on...
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The Parking Ticket – How a Tiny Piece of Paper Represents Everything That is Wrong with America.
The Parking Ticket, Indicative of Everything that is Wrong with America. At a business meeting the other day in lovely Downtown Portsmouth, New Hampshire, I found myself running “late” in said meeting, and willingly came to accept that I would be receiving a parking...
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Why I love Where I Live, Portsmouth NH
I confess. Portsmouth, New Hampshire, I have been unfaithful. Having moved just outside your borders to the Town of Greenland, I sometimes tear up having called you my home for a decade or so. I miss you. The good news is, the entire Seacoast Community defines Port...
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Exploring the Weeks Brick House Nature Trails, Greenland, NH
When Seacoaster’s say, “Hey, let’s go for a hike,” few think about Portsmouth’s neighbor, Greenland, as a destination for rambling through the woods. But right in our own backyard is a small, but incredible trail system known as the Weeks Brick House Nature Trails,...
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