RICH COLLINS’ BLOG

Who blogs anymore, right? This guy. While the medium has changed significantly over time, it’s still a valuable tool for content marketing and a great way to share a message. My written work has appeared in magazines (NH to Do Magazine, Merrimack Valley Magazines), local newspapers (The Conway Daily Sun, The Portsmouth Herald, Seacoastonline.com) and on various business blogs and print materials, websites and social media campaigns. In addition, I have been involved with the podcasting world, as both a co-host on the NH Brand Project as well as the top ranking outdoor podcast, the Fish Nerds (yes I’m working on their new website too.)

7 Strategies for Managing Marketing Risk

No business has an unlimited marketing budget. When you are deciding where to put your money, it is a good idea to use information technology and the available digital tools to analyze what marketing to do and when to do it. Keep in mind that no piece of software or...

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4 Reasons Your Business Needs Elasticsearch

As information for business analytics becomes increasingly complex, new tools for interpreting business intelligence sourced from a wide range of datasets become increasingly important. Elasticsearch is an open-source, non-relational database...

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4 Online Platforms You Should Be Utilizing

As is true with everyone, we are always looking for smarter and more effective ways to grow their market and network. With the advent of countless business-centered platforms, it can be difficult to determine which ones are actually helpful. Here are 4...

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On Flexible Work Arrangements and Working From Home

Flexible Work Arrangements Flexible work arrangements seem to be all the rage, and many employers have seen great success offering remote work and/or staggered scheduling for their employees. I am fortunate enough to have the experience, and the flexibility to be able...

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Why I love Where I Live, Portsmouth NH

I confess. Portsmouth, New Hampshire, I have been unfaithful. Having moved just outside your borders to the Town of Greenland, I sometimes tear up having called you my home for a decade or so. I miss you. The good news is, the entire Seacoast Community defines Port...

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Exploring the Weeks Brick House Nature Trails, Greenland, NH

When Seacoaster’s say, “Hey, let’s go for a hike,” few think about Portsmouth’s neighbor, Greenland, as a destination for rambling through the woods. But right in our own backyard is a small, but incredible trail system known as the Weeks Brick House Nature Trails,...

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